Innovation

Anyone who thinks of a craft crystallized over time, is wrong. Achieving a product of excellence involves the continuous evolution of the technique and the constant overcoming of previously achieved goals. The search for the most suitable materials, the functioning of the working processes, the tension towards the creation of something innovative and beautiful. Innovation has always been a major part of this world.
The advent of digital and new technologies has been a moment of break with the past and profound change. Seizing the best aspects and potential, using them to enhance ancient crafts and traditions is the great challenge to which artisans are called. And their different cultural approach could lead to applications never thought of, with surprising results.